Social Media Marketing · Aesthetic Clinics · Philippines

More Clients.
More Bookings.
One Package.

PALEONO is a boutique social media agency built exclusively for aesthetic clinics. We handle your content, ads, and growth strategy — so your calendar stays full and your brand stays premium.

See Our Work
100% Aesthetics Focused
Done-For-You Strategy & Execution
30-Day Onboarding to Live
Monthly Transparent Reporting
The Problem

Your clinic is excellent.
Your online presence isn't keeping up.

Most aesthetic clinics lose potential clients to competitors with louder — not better — marketing. Here's what we see most often.

Ads with no clear ROI

Running campaigns with no way to tell what's working — or attracting enquiries that never turn into booked appointments.

Inconsistent content

Posting feels like a chore. No strategy, no visual direction, no brand voice that builds trust with potential clients.

Generalist agencies

Working with agencies that treat your clinic like any other business — no grasp of aesthetics, regulations, or client psychology.

Unpredictable bookings

Some months are fully booked, others are quiet — with no system in place to keep your calendar consistently full.

What's Included

Everything your clinic needs.
One complete package.

We don't do à la carte. Every client gets the full system — social media management, content creation, and paid advertising — working together as one unified strategy. See our pricing below.

The Package

One retainer.
Everything included.

No upsells. No hidden fees. No choosing between content or ads — you get both, fully managed, for one flat monthly rate.

  • ✦  Month-to-month — no lock-in contracts
  • ✦  Onboarding within 5 business days
  • ✦  Dedicated account manager
  • ✦  Monthly performance review call
Full-Service Growth Package
The PALEONO Package
₱25,000
per month · all-inclusive
  • Social Media Management (Instagram & Facebook)
  • 8-12 posts per month (feed + stories)
  • Professional copywriting & captions
  • Content calendar & scheduling
  • Paid ad campaign setup & management
  • Ad creative design & copywriting
  • Community management & DM responses
  • Monthly performance report
  • Strategy call every 30 days
Sample Work

What your clinic's content
could look like.

These are mock campaigns created to demonstrate our creative direction and strategic thinking for aesthetic clinics. Real client work coming soon.

Skincare treatment
Reel · Education

Your skin is talking. Are you listening? 🌿

Most people treat breakouts, dullness, or uneven skin tone as separate problems — but they're often symptoms of one root cause. Our skin assessment identifies what your skin actually needs, not just what it looks like on the surface.

Results that last start with understanding your skin deeply. Book your complimentary consultation this week.

→ Link in bio to book

#AestheticClinic #SkinCarePhilippines #GlowUp #SkinConsultation #HealthySkin

S · SituationClinic has no education content — low trust from new audiences
T · TaskBuild authority and drive consultation bookings
A · ActionEducational reel reframing skin concerns as one solvable root cause
R · ResultIncreased saves, shares, and consultation inquiries via DM
Aesthetic clinic interior
Carousel · Trust

5 things to look for before choosing an aesthetic clinic ✨

Not all clinics are equal — and your skin deserves the best. Swipe through our checklist before booking anywhere.

We hold ourselves to every single standard on this list. Come see the difference firsthand — book a no-obligation visit.

→ Save this · Share with someone who needs it

#AestheticClinicPH #SkinTips #BeautyStandards #TrustYourClinic #GlowWithConfidence

S · SituationClients are skeptical — too many clinics, unclear quality standards
T · TaskBuild trust and differentiate the clinic from competitors
A · ActionCarousel that educates AND positions the clinic as the gold standard
R · ResultHigh saves & shares; positions clinic as authority in their area
Beauty treatment
Single Image · Sales

This month only: complimentary skin analysis with every first visit. 🗓️

We know choosing a clinic is a big decision. So we're making it easier — walk in, meet our team, and get a professional skin analysis at zero cost. No pressure. No commitment.

Only 10 slots available this month. Don't let someone else take yours.

→ DM us "SKIN" to reserve your slot

#SkinAnalysis #AestheticClinicManila #FreeConsultation #SkinGoals #BookNow

S · SituationClinic needs new client walk-ins but has low conversion from cold audiences
T · TaskLower the barrier to a first visit using a risk-free offer
A · ActionLimited-slot free offer with urgency and a simple DM CTA
R · ResultDirect DMs, increased foot traffic, new client pipeline built
Aesthetic clinic ad visual
Facebook / Instagram Ad

"You've tried everything. Your skin still isn't where you want it."

↑ Hook

"You've tried everything. Your skin still isn't where you want it."

Body Copy · Pain Points & Solution

You've bought the serums. You've tried the home treatments. You've watched every skincare video — and still, something isn't clicking.

That's because real skin transformation needs a real plan. Not another product. A personalised approach from professionals who understand your skin type, your lifestyle, and your goals.

At [Clinic Name], we help clients finally achieve the skin they've always wanted — with treatments designed specifically for them.

Your skin deserves more than guesswork. It deserves a strategy.

Objection Handle

First visit? We offer a complimentary skin consultation — no commitment, no pressure. Just answers.

Call to Action Book Your Free Skin Consultation → Slots This Week Available
S · SituationClinic needs cold-audience leads who don't know them yet
T · TaskConvert cold traffic into consultation bookings via paid social
A · ActionHook addresses the exact frustration; body builds trust; offer removes risk
R · ResultLower CPL, higher consultation show-up rate, new client pipeline
Day Goal Content Type Topic / Idea Platform
Monday Education Carousel "5 signs your skin barrier is damaged — and how to fix it." Swipe-through tips ending with a CTA to book a consultation. IG & FB
Tuesday Trust Reel (15–30s) Behind-the-scenes clinic tour — clean, calming, professional. Shows the environment clients can expect. No selling. IG Reels
Wednesday Sales Single Image Treatment spotlight: Hydrafacial. Benefit-led copy, premium visual, clear CTA — "Book this week, mention this post for priority scheduling." IG & FB
Thursday Education Story Series (5 slides) "What actually happens during a skin consultation?" Demystifies the process for first-timers, reduces visit anxiety, drives DMs. IG Stories
Friday Trust Before/After Post Client transformation (with consent) — authentic, not over-edited. Caption focuses on the client's journey, not just the result. IG & FB
Saturday Engagement Poll / Quiz Story "What's your #1 skin concern?" — 4 options. Replies trigger an automated DM with a personalised tip + booking link. IG Stories
Sunday Sales Reel (30–45s) "Why Sunday is the best day to book your skin reset for the week." Lifestyle-led, aspirational. Ends with limited-slot CTA. IG Reels & FB

Executive Summary — Strategy Rationale

Aesthetic clinic clients in 2026 do not buy treatments — they buy trust, transformation, and belonging to a premium experience. The content strategy above is built around a single insight: the decision to book an aesthetic treatment is high-consideration and emotionally driven. Unlike e-commerce, the purchase cycle is longer, the stakes feel higher, and skepticism is the default position.

Our approach maps content to the three psychological stages a potential client moves through: Awareness → Consideration → Decision. Education content builds awareness and authority. Trust content moves prospects through consideration by reducing anxiety and building familiarity. Sales content converts warm audiences who are ready to act.

Paid advertising accelerates this funnel by reaching cold audiences who match the clinic's ideal client profile. The ad script opens with a pattern-interrupt hook that speaks directly to a universal frustration, then resolves it with a low-risk offer that removes the main barrier to a first visit.

Expected ROI driver: A consistent content system — 3–4 posts per week, active stories, and weekly paid campaigns — compounds over 60–90 days into a predictable booking pipeline.

🎯

Audience-First Targeting

All content is written for one person: a 25–45 year old professional woman who cares about her appearance and has disposable income but needs to trust a clinic before spending. Every caption and visual decision is made with her in mind.

🔁

Content Mix: 60 / 30 / 10

60% education and trust-building, 30% engagement-driving, 10% direct sales. This ratio prevents the account from feeling like a sales page while keeping the booking pipeline active at all times.

📈

Paid + Organic Together

Organic content builds the brand; paid ads scale what works. Top-performing organic posts are boosted to cold audiences — reducing ad creative costs and ensuring ads feel native, not promotional.

📊

KPIs That Matter

We track consultation bookings generated, cost per lead, DM inquiry volume, and story reply rate — not vanity metrics. Monthly reporting shows the direct line between content activity and revenue impact.

The Process

From discovery call to full calendar.

A clear, four-step process — no confusion, no delays. We move fast so your clinic starts seeing momentum early.

01

Discovery Call (30 min, Free)

We learn your clinic, your ideal client, your current challenges, and your goals. No commitment, no hard sell — just an honest conversation to see if we're a good fit.

02

Strategy & Onboarding

Within 5 business days, we send a tailored content and ad strategy for your approval. Once confirmed, we gather your brand assets and set everything up.

03

Launch & Execute

We go live. Content is created, scheduled, and published. Ad campaigns are launched and monitored daily. You focus on your clients — we handle everything online.

04

Report, Refine & Grow

Every month you receive a clear performance report and we run a 30-minute review call together. We refine what's working and scale what's performing best.

Who This Is For

Built for clinics ready to grow with intention.

We work best with clinic owners who value quality, want a real marketing partner, and are ready to invest in sustainable long-term growth.

Ready to grow your clinic?

Book a free 30-minute discovery call. No commitment. We'll map out what's holding your marketing back — and what we'd do about it.

No commitment · No hard sell · 30 minutes